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How PR and Social Media Can Work Together
Social media and PR seem like natural allies. Both are primarily focused on brand awareness, credibility building and image enhancement. Both are critical tools for dealing with bad news or crisis...
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Best Social PR Guides, Tips and Tools of 2010
Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend...
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Why Social Media Matters for B2B Vendors
Social media marketing has clearly been embraced by consumer brands. Pepsi famously dropped its Super Bowl advertising a year ago in favor of a social media campaign. Coke, Starbucks and Disney are...
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How to Build the Ultimate Online Newsroom
by TomPick and guest blogger Maria Verven Almost every PR pro over a certain age remembers press kits–actual physical folders stuffed with a company’s recent press releases, management bios, a...
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6 Reasons Social Media Sucks, But You Need to Use It Anyway
Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in...
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Which PR Distribution Service is Best for SEO?
There’s no question PR (and online distribution of news releases in particular) is beneficial to search engine rankings. Links are SEO fuel and well-crafted and placed news releases can provide...
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What is Web Presence Optimization, and Why Should I Care?
Web presence optimization (WPO) is the art and science of being found online. As indicated in the masthead of my blog, it has both an explanational definition (The fusion of SEO, search marketing,...
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PR Monitoring and Management Tools: Which is Best? Vocus vs. Cision
Vocus and Cision are both powerful and popular PR monitoring and management systems. Both provide PR and social media professionals with extensive capabilities for tracking and growing media coverage...
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Seven Elements of Compelling PR and Social Media Storytelling
I took several creating writing courses back in junior high and high school. For a while, as a teen, I even considered pursuing a career as a novelist—until I did some research and realized that the...
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12 (of the) Best Social PR Guides, Tips and Techniques of 2011
What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? Is there really a difference anymore—or is the boundary blurring? One part of the confusion...
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Seven Expert Social PR Guides and Tips
Public relations (PR) or media relations has long been treated as its own world, separate from marketing. It was viewed as being about name recognition and industry credibility, not something as...
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Book Review: Marketing in the Round
Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. Businesses need to break down...
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The Social Media PR Battle
Guest post by Megan Totka. Has social media ruined public relations? Can the images of business and public figures still be saved by a crisis management team? In a crisis situation, how long until...
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Book Review: Social PR Secrets
One of the first things you’ll notice about Social PR Secrets: How to Optimize, Socialize, and Publicize Your Brand’s News by Lisa Buyer is how compact it is. Coming in at under 100 pages, this slim...
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31 Expert Guides to Maximizing Online Brand Visibility – WPO
Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging, ignoring links in press releases,...
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23 Outstanding Social PR Guides
As noted in several of the posts highlighted below, the PR professional has changed considerably over the past few years. The audiences, topics, tools, and tactics employed in PR have evolved. Image...
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27 (of the) Best Social PR Guides and Tips of 2014
In few professions has the emergence of social media been such a double-edged sword as public relations. On one hand, the “citizen journalism,” blogging, and content-sharing platforms for all types of...
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Seven Top Marketing Posts for 7-7
With the 4th of July celebration just behind us in the U.S. and many people still away from the office (mentally if not physically), it seems an opportune time here in the lazy, hazy days of midsummer...
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31 Sensational Social Media Marketing and PR Stats and Facts
Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. As noted below, the money is following that belief: social media now...
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Four (of the) Worst Practices for Pitching Bloggers
Influencer marketing has become a key component of PR and web presence optimization. Brands that are successful at pitching their news and stories to bloggers increase their online presence, gain...
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